Often retailers apply a one model fits all strategy to mobile without thinking of the varied behavior between tablets and phones. Target, a usual mobile leader, has devised a strategy across platforms to take them into the upcoming holiday season. Read more.
Much like push messages were all the rage for marketers when first debuted, beacon messaging is the hot tool for 2014. Recent studies show that while users respond well to the messaging, more than one message per location shows a rapid decline. Read more here.
Facebook is buying virtual-reality company Oculus VR for $2 billion — and the Internet has exploded in response.
Originally introduced on Kickstarter in 2012, Oculus VR's gaming headset Oculus Rift is the biggest development in the virtual-reality space since it was just a dystopian dream. Since Oculus development kits went on sale in March 2013, 75,000 units have been sold — even though the product is not yet available in retail stores.
Smart watches such as those made by Sony and Pebble were very limited in their functionality, battery life and technical specifications. When Project Glass was announced in 2012, it was seen as a revolutionary technology. It was wearable computing to the next level. Google Glass enabled people to have the information they “needed” in the corner of their eye and gave them instant access to the world wide web with just a simple voice command.
In theory, the technology is great. However, in practice, it’s a different story.
When was the last time your checked your mobile device? Ten seconds ago? A minute? An hour? (Wow, you have strong willpower.) Whatever the case, you know that mobile is already a significant influence in our lives. For businesses, it’s fast becoming a necessity for content marketing: 57 percent of mobile users wouldn’t recommend a business with a poorly-designed mobile website.
However, creating an effective mobile content strategy involves more than repurposing desktop content to fit on a smaller screen. The magic formula, according to MobileMixed podcast host Greg Hickman, involves a restructuring of control between businesses and customers.
Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide.
A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. There’s a great deal of interesting material in the report, which is free.
While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV. That’s also true worldwide. If one combines smartphone and tablet screen time the total exceeds TV by nearly an hour per day.
Digital? Print? Book lovers don’t really care; we just want more books. A digital-print combo, however, is certain to capture our attention. Portugal-based engageLab unites the two modes of reading with Bridging Book, and app that allows the reader to turn the pages of a printed book while, through the magic of magnets, the app follows along, extending the book into the iPad’s screen.
When used with Bridging Book, the ipad acts as a book-extender, bringing interactive elements, sound, and animation to the story told on the printed page. File this great idea under “must purchase” and “ridiculously cool.”
Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by!
Hewlett-Packard has found some success with a platform, called Aurasma, that provides augmented reality services to portable devices.
"We're seeing a huge growth spurt within the augmented reality market, particularly in the last six months," said Annie Weinberger, the HP general manager overseeing Aurasma.
Aurasma now has 40,000 customers, more than twice than it had six months ago, HP has reported. Over 6 million people have downloaded the free app, which is available for both Android and Apple iOS devices.
Technology has altered human physiology. It makes us think differently, feel differently, even dream differently. It affects our memory, attention spans and sleep cycles. This is attributed to a scientific phenomenon known as neuroplasticity, or the brain's ability to alter its behavior based on new experiences. In this case, that's the wealth of information offered by the Internet and interactive technologies.
Some cognition experts have praised the effects of tech on the brain, lauding its ability to organize our lives and free our minds for deeper thinking. Others fear tech has crippled our attention spans and made us uncreative and impatient when it comes to anything analog.
The Tribune Company has launched an app that allows the user to read or listen to news articles. The app has an emphasis on customization including story length and areas of interest.
Users can customize the selections by media outlet, topic and keyword, and the app will then generate a playlist of stories that you can either read or listen to.