Study Confirms Smartphones Now #1 Screen, Beating TV

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A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. There’s a great deal of interesting material in the report, which is free.

While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV. That’s also true worldwide. If one combines smartphone and tablet screen time the total exceeds TV by nearly an hour per day.

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HP gains traction with augmented reality service

Hewlett-Packard has found some success with a platform, called Aurasma, that provides augmented reality services to portable devices.

"We're seeing a huge growth spurt within the augmented reality market, particularly in the last six months," said Annie Weinberger, the HP general manager overseeing Aurasma.

Aurasma now has 40,000 customers, more than twice than it had six months ago, HP has reported. Over 6 million people have downloaded the free app, which is available for both Android and Apple iOS devices.

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