Started in 1933 and publishing both within the US and internationally for 80 years, Newsweek is one of the best-known weekly magazines around. Its decision to cease print publication at the end of last year in favor of a digital-only service was thus a surprise, but what's even more eyebrow-raising is that the editors have reversed their decision and will resume printing the magazine from early next year. With a renewed emphasis on subscription fees over advertising as the central revenue source, Newsweek hopes to swim against the tide that's swept many other printed publications out of business.
Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.
Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key facts: We're using our smartphones to pay for all sorts of goods and services, and at the same time, we're aware of the security risks those transactions carry.
How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.
When you walk around a shopping mall, or sit in a restaurant, notice that there are people all around you, tapping at their screens, their eyeballs assessing the information getting thrown at them as quickly as they ask for it.
It’s estimated that The Economist is making over $14 million per year on its digital-only subscribers. Every week, 1.6 million people pay to read The Economist, and 117,000 of them are reading their subscription digitally.
Mobile-savvy consumers downloaded fewer applications and spent less on apps and downloadable content in 2013 than the year before, according to a new report by Deloitte.
Deloitte’s "2013 Global Mobile Consumer" survey found that the number of app downloads and per app spending decreased 13 percent from 2012 to 2013 in the United States. While the decrease was consistent among smartphone users across other countries surveyed, as well, the app marketspace retains its potential over the long term.
As the percentage of affluent shoppers purchasing on mobile devices continues to rise, the need for well-curated digital applications that mirror the in-store experience will increase.
Bringing the responsive and immersive nature of in-store customer service to apps will help brands foster loyalty across platforms. Education paired with aspects that recreate the service found in-store will engage consumers and likely create repeat users.
Create crisp, clear QR codes right within the new InDesign. Because InDesign creates vector codes, you can resize them without compromising quality and copy them into applications like Illustrator. At any point, you can edit the QR code directly within InDesign.
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French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
Louis Vuitton’s Pass app allows consumers to experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of Louis Vuitton’s Pass app engages consumers by curating a personal experience that fleshes out familiar ads.
Sally Singer, Vogue’s creative digital director, discusses the thinking behindVogue Original Shorts, a new series featuring the magazine’s cover stars in scripted video content.
Vogue is officially announcing the Vogue Original Shorts series with the release of the short “Scripted Content,” starring Jessica Chastain, who is on the cover of the magazine’s December 2013 issue. Kate Winslet appeared in the first video of the series, “Best Actress of All Time,” released in October to coincide with her November 2013 cover turn.
Both shorts, directed by Matthew Frost, find the actresses playing themselves, coping with the challenges of celebrity in the digital age. While Winslet fears being caught Googling the phrase “Best Actress of All Time," Chastain is seated on a park bench next to a fan who is texting his significant other about the close encounter.
Despite a slight decline in overall magazine circulation in the first half of this year, the number of magazine readers in the U.S. is actually up slightly, according to the latest GfK MRI’s Survey of the American Consumer, which tracks print and digital magazine readership.
Total magazine readership across print and digital editions increased about 1.6 percent from fall 2012 to fall 2013, while that of print alone increased 1.1 percent. Digital readership grew a healthy 49 percent. But it remains a scant 1.6 percent of the total magazine audience and slowed down in growth from the 83 year over year increase reported this past spring. The numbers don't tell the full story about magazine readership, however, as the survey doesn't measure reading on magazine websites.
Retailers have traditionally relied on print advertising campaigns or other media to promote products. Being divided in the past, print, media and in-store marketing efforts are merged today into the comprehensive consumer experience via augmented reality. Integration of augmented reality in marketing efforts aims to build consumer relationship, boost sales, and add value to the shopper experience. Retailers are getting the chance to attract their target audience by means multiple traditional and non-traditional interactions.
Google Glass may seem like a novelty right now but the wearable gadget could soon be saving some companies millions of dollars per year.
Research firm Gartner (IT) forecasts that Google Glass and other "smartglasses" will help make employees more efficient, ultimately adding more than $1 billion per year to company profits from 2017.
In March, Flipboard introduced the option for users to create their own magazines full of articles for others to browse. Nearly eight months and more than 4.5 million user-created magazines later, Flipboard is building on this option by letting brands and individual users curate products in their magazines as well.
Play AR takes video games out of the TV and turns them into a physical experience! Play AR was designed to let people with no programming experience play and create highly interactive augmented reality [AR] video games with just a few clicks. Best of all you can publish your creations as stand alone apps for smart phones and tablets!
Augmented reality could soon make language barriers a thing of the past.
Japanese telecom company NTT Docomo is working on a Google Glass competitor that will read text written in foreign languages and automatically overlay translations.
South Korea's largest mobile operator is launching what it says is the world's fastest wireless network this week.
The LTE-Advanced network can download data at speeds twice as fast as 4G networks and 10 times faster than 3G services, according to SK Telecom Co.
After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in 2014, according to a recent report by ZenithOptimedia.
Mobile advertising (defined in the report as internet ads delivered to smartphones and tablets, whatever their format) is still relatively small—with a total spend of $14.3 billion worldwide this year, or 2.8% of total ad expenditure.
However, it is growing extremely rapidly: 77% growth in 2013, followed by 56% in 2014 and 48% in 2015, ZenithOptimedia forecasts. By 2015, mobile ad spend is expected to total $33.1 billion and to account for 6% of total ad expenditure.